Vintage Advertisements: 1983 / by Deborah Clague

I have a Rolling Stone magazine archive that I occasionally like to browse to read original articles/interviews with my favourite artists, study era-specific fashion and review vintage advertisements, the great barometer of our life and times as a society. Here are some ads from the year Michael Jackson dropped "Thriller" and McDonalds introduced the "McNugget" - 1983: 

Great series of Budweiser beer advertisements that prompted readers to write in to receive a complimentary 20"x26" version (1983). 

Great series of Budweiser beer advertisements that prompted readers to write in to receive a complimentary 20"x26" version (1983). 

Great series of Budweiser beer advertisements that prompted readers to write in to receive a complimentary 20"x26" version (1983). 

Great series of Budweiser beer advertisements that prompted readers to write in to receive a complimentary 20"x26" version (1983). 

Great series of Budweiser beer advertisements that prompted readers to write in to receive a complimentary 20"x26" version (1983). 

Great series of Budweiser beer advertisements that prompted readers to write in to receive a complimentary 20"x26" version (1983). 

It was a simpler time for dating in the early 80s… I would be totally down with having some drinks at an arcade (if they still existed) (1983). 

It was a simpler time for dating in the early 80s… I would be totally down with having some drinks at an arcade (if they still existed) (1983). 

Sexual innuendos are part of every decade (1983). 

Sexual innuendos are part of every decade (1983). 

Advertisement for Frisbee…it's somewhat refreshing to view advertisements before the age of Photoshop. Any hint of hair on a woman's leg would not be tolerable today (1983).

Advertisement for Frisbee…it's somewhat refreshing to view advertisements before the age of Photoshop. Any hint of hair on a woman's leg would not be tolerable today (1983).

The style of the early 80s was quickly being defined by the yuppie look (1983).

The style of the early 80s was quickly being defined by the yuppie look (1983).

For whatever reason, a lot of early 80s advertisements replicated being on a different planet. Apparently everyone was trying to escape Devo (1983). 

For whatever reason, a lot of early 80s advertisements replicated being on a different planet. Apparently everyone was trying to escape Devo (1983). 

I always remember the omnipresent Calvin Klein advertisements from the 90s that featured a naked Kate Moss (1983).

I always remember the omnipresent Calvin Klein advertisements from the 90s that featured a naked Kate Moss (1983).

I only included this because it is the flattest arse I have ever seen, selling jeans no less (1983). 

I only included this because it is the flattest arse I have ever seen, selling jeans no less (1983). 

The headline from this advertisement could describe the modern iPhone (1983). 

The headline from this advertisement could describe the modern iPhone (1983). 

This NIKE advertisement reminded me of visiting the medieval wing of a European art gallery (1983). 

This NIKE advertisement reminded me of visiting the medieval wing of a European art gallery (1983). 

Ballerinas were featured in a lot of advertisements in the early 80s…including this one, curiously selling cigarettes (1983). 

Ballerinas were featured in a lot of advertisements in the early 80s…including this one, curiously selling cigarettes (1983). 

Manly men smoke (1983). 

Manly men smoke (1983). 

The Timex Sinclair Computer System is the first advertisement I've seen for a product that is similar to computers and the internet of today (1983).

The Timex Sinclair Computer System is the first advertisement I've seen for a product that is similar to computers and the internet of today (1983).

Advertisement for a book on the joys of pigging out on food. Oh, America (1983). 

Advertisement for a book on the joys of pigging out on food. Oh, America (1983). 

What is a modern day yuppie? Or are they extinct? (1983).

What is a modern day yuppie? Or are they extinct? (1983).

Lord, have mercy (1983). 

Lord, have mercy (1983).